Post COVID-19 – HNWIs follow a cautious and pragmatic approach

February 17, 2021

The COVID-19 crisis has had a significant impact on various sectors of activity, including the luxury market. Though this niche segment has been constantly evolving over the years, today the HNW clientele remains wary due to the challenging context. They prefer to wait and see how the situation evolves locally and internationally before investing their capital or embarking on new projects. According to Ashish Gopee, Head of Elite Banking, companies are now better prepared to face a global pandemic, should we encounter a similar crisis in the future, and many have already implemented robust strategies to help them mitigate its effects on their activities and that of their customers. In this process, digitalisation and innovation play an important role, particularly when it comes to meeting the expectations of highly demanding clients continually on the lookout for tailor-made solutions. Read the full article in French >